Lazada and LaRoche-Posay to run year’s most attractive promotional programme on LazMall

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E-commerce platform Lazada and French cosmetics brand LaRoche-Posay under L’Oréal group has recently marked its five years of partnership by organising the most attractive promotional programme of the year on LazMall.
lazada and laroche posay to run years most attractive promotional programme on lazmall

Lazada Vietnam granted Lazada Brand Awards to L’Oréal Vietnam

The programme aims to show gratitude to customers who have supported LaRoche-Posay in the past five years, thereby generating impressive revenue for the brand. After five years, LaRoche-Posay has become the top beauty brand on the Lazada e-commerce platform.

Le Thi Y Nhi, managing director of the Active Cosmetics Division at L’Oréal Vietnam said, “Lazada is our No.1 e-commerce partner in Vietnam since 2016. During the five-year partnership, Lazada has always been a strategic and leading partner of La Roche-Posay. We have organised many successful campaigns that make a big splash in the active cosmetic industry in particular and the beauty industry on Lazada in general.”

LaRoche-Posay has continuously grown strongly on Lazada, thanks to effective strategies to make the most of Lazada’s comprehensive e-commerce ecosystem. In particular, the new sales tools of the Lazada platform continuously bring practical results to the LaRoche-Posay online store. For example, LaRoche-Posay’s trained dermatologists to use Lazada’s Chat Now feature to answer shoppers’ questions. The brand also makes livestream shopping via the Lazlive channel with dermatologists as well as promote its product through Lazada’s affiliate marketing service with many key opinion leaders (KOLs). These activities bring LaRoche-Posay products closer to young users.

lazada and laroche posay to run years most attractive promotional programme on lazmall
Lazada’s live stream channel Lazlive is an ideal address for online skincare consultation services by LaRoche-Posay customers

James Dong, general director of Lazada Vietnam highly appreciates the sustainable partnership with LaRoche-Posay brand in particular and L’Oréal group in general to optimise the shopping experience of Vietnamese women. During the past five years, Lazada is happy to continuously accompany the brand’s growth and achieve many remarkable achievements. At the Super Brand Festival 2020, more than 500 orders of the brand were sold in just 5 minutes.

“LaRoche-Posay continues to break sales records during the annual Shopping Festivals, becoming a prestigious and reliable choice for consumers on Lazada. In the near future, we will continue to introduce more logistics, technology, and attractive incentive campaigns to bring a safe and economical shopping experience at home, especially in the context of the current pandemic,” he added.

lazada and laroche posay to run years most attractive promotional programme on lazmall
A myriad products are on sale on the LaRoche-Posay store on LazMall

In this series of activities to celebrate five years of cooperation, the promotion programme themed “Super Brand Day – Healthy Skin Summer Camp” is an attractive highlight that customers should not miss. With this theme, the two units wish to help Vietnamese consumers achieve more healthy skin to enjoy summer. La Roche-Posay boasts many products suitable for the Asian climate and the skin tone of Vietnamese consumers.

Specifically, on May 25, LaRoche-Posay offers up to 42 per cent discounts for all genuine stores on LazMall and a series of gifts up to VND1 billion ($43.414). At the same time, around 2,000 exclusive gifts are also available for all orders paid between 0-2 pm on May 25. And yet, millions of pairs of vouchers worth up to VND250,000 ($10.85) off, as well as free shipping vouchers from Lazada will help customers save a great deal. Notably, the customer with the highest order value will receive a Samsung S21 phone.

Besides promotions, a spectacular live show was held with the participation of many famous guests like Gil Le, Hoang Yen Chibi, Beauty blogger An Phuong, Chloe Nguyen, and Thinh Suy, among others. The show promised to be an attractive entertainment programme for the audience, which was aired from 12:00 to 14:00 on May 25 on the Lazlive livestream channel at Lazada app.

lazada and laroche posay to run years most attractive promotional programme on lazmall
A liveshow featuring many famous guests aired on May 25 on Lazlive livestream channel

 

 

By Thanh Van

Nguồn: Vietnam Investment Review

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