This is the first time MM has launched a wholesale and distribution food centre model for customers who need to buy large quantities and a professional customer group like hotels, restaurants, and canteens (HORECA customers). The new unit comes in the context that Thu Duc is officially becoming the “new city in the East” of Ho Chi Minh City.
Amid the potential development of Thu Duc city, investing in service and meeting consumer demands for a safety and quality products, not only targeting the high-end customer segment but also the mass segment to make sure the principle of “No one is left behind” is observed during the building of Thu Duc into a creative economic city.
|Especially, at MM Food Service Hung Phu, there is always a devoted sales force team to serve the professional customers.|
Responding to this development trend, MM Food Service Hung Phu has been opened with the objective of providing quality, safe foods, at competitive prices for customers. Specifically, MM Food Service has rolled out programmes guaranteeing their prices are always cheaper than the market, while the supply chain of agricultural and fresh foods “from farm to fork” with VietGAP standards ensures safety and traceability of products.
Bruno Jousselin, managing director of MM Mega Market, said: “Focusing on fresh and safe food has always been our company’s strength. MM Food Service Hung Phu operates under the wholesale format dedicated to professional customers as a more convincing proof that MM Mega Market has been well recognised as a destination of high-quality fresh food. This is also in line with the Vietnamese government’s direction and shows our consistent and high requirements on food hygiene and safety.”
“Many businesses such as HORECA customers at manufacturing zones chose MM because of their reputation in providing quality products and transparency in business. In particular, MM is also an active distributor of local goods in supermarkets, always aims to become a green retailer,” said Le Huynh Minh Tu, deputy director of the Department of Industry and Trade.
“With the official establishment of Thu Duc city, it will bring a lot of advantages for MM Food Service and attract many customers, bringing opportunities for citizens to purchase the highest quality agricultural products and fresh food, with a safe and reasonable price and to experience civilised and convenient services.”
|Apirat Sugondhabhirom Na Phatthalung, Thai consulate general in Ho Chi Minh City speaking at the event|
Apirat Sugondhabhirom Na Phatthalung, Thai consul general in Ho Chi Minh City said: “The new MM Food Distribution Centre is located at the northeast gateway of Ho Chi Minh City and at the heart of an increasingly important commercial, academic, and high-tech residential area. I am sure that this MM Food Distribution Centre will not only provide fresh, qualified food at competitive prices but also create favourable conditions for businesses and professional customers in Ho Chi Minh City and surrounding areas.”
MM Food Service Hung Phu is located in Linh Dong ward, one of the central locations of Thu Duc city and close to Binh Thanh district, neighbouring areas including many educational institutions, residential areas, and high industrial centre, among others, which is the gathering place for key potential customer groups of MM.
Food Service Hung Phu also owns a total area of nearly 4,000 square metres with a net sales area of almost 2,000 square metres. The items at the new shopping centre are diverse in types, from domestic to export, including 6,500 stock-keeping units (SKUs), mainly agricultural products, fresh food, dried food, cool and frozen food, other essential items that cater to professional customers.
MM Food Service Hung Phu has modern infrastructure with food storage systems including cool stores, frozen warehouses, and refrigerators with different temperatures in accordance with the standards for each kind of product. In addition, following the “green and sustainable” trend of MM, Food Service Hung Phu is also installed with an LED light system to optimise energy efficiency, while encouraging customers to use disposable bags instead of disposable plastic bags and replacing using recyclable materials for packaging.
Additionally, the devoted sales team at MM Food Service Hung Phu stands ready to serve professional customers. In addition, the centre also applies free delivery service within 7km, door delivery for professional customers, as well as sales via phone and website, and applying the M-card application.
Nguồn: Vietnam Investment Review