Mondelez Kinh Do brings back the spirit of Tet with iconic message

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Mondelez Kinh Do kicks off Tet 2021 campaign with iconic message, “See Kinh Do, feel Tet”. The campaign promises to bring Vietnamese consumers a delightful and delicious juxtaposition of tradition and modernity that makes their Tet moments memorable.

Leaving the hardships of the previous year behind, Mondelez Kinh Do, one of the leading snack makers in the country, wants its consumers to not only see the arrival but feel the spirit of Tet, a time for people to come together, revel in their loved ones’ company, and prosper.

mondelez kinh do brings back the spirit of tet with iconic message
Mondelez Kinh Do’s special Tet collections range from premium to mainstream to meet all gifting and snacking demands of businesses and consumers

“This Tet Holiday will be a rather different one for all of us. Now more than ever, our priority is to elevate the festive cheer among our consumers by bringing back the true spirit of Tet to them,” said Hemant Rupani, managing director of Mondelez Kinh Do Vietnam.At Mondelez Kinh Do, we stand for all goodness and festivities, and this year we are doing our best to bring that meaning to people. When they see the Crown, Yellow, and Red, they know festivities have arrived. We hope the Tet Holiday celebration this year will be a joyful one for all Vietnamese people in a more meaningful way than ever before.”

Consumers do not even have to leave home to get amazing delights for this Tet Holiday as they can buy easily through e-commerce channels such as Tiki, Shopee, Lazada, and Grab.

With that notion, Mondelez Kinh Do presents its latest Tet special collections which are a perfect blend of international ingredients, local flavours, and time-tested recipes, following Mondelez International quality-standards and breakthrough production techniques.

Cosy, with “See Cosy, Feel Liven up to Tet”campaign, has launched new eye-catching festive packaging designs that carry images of traditional Tet celebrations and positive messages to encourage people to live up to the Tet atmosphere.

Cosy’s Tet collections this year come with the broadest range of products, from premium tin boxes Cosy Wonderfulls – a perfection for unique gifting – to mainstream tin boxes and affordable paper boxes for gifting, sharing, and parties.

Mondelez Kinh Do’s famous sponge cake brand Solite brings not only deliciousness but also nutrition to families with an extra 35 per cent egg to its products while AFC offers a festive and healthy snack with its finest ingredients for health-conscious people.

Mondelez Kinh Do’s famous international brands also bring lots of surprises to consumers. To prepare for this Tet Holiday, the high-end LU products, known for their French legacy dating back to 1846, introduces attractive limited edition gift sets that come together with a wide range of products in different sizes to meet consumers’ various gifting purposes.

mondelez kinh do brings back the spirit of tet with iconic message
Oreo Red Velvet is a wish of good luck for everyone in the New Year

Capturing the Tet spirit, the limited-edition Oreo Red Velvet has come to Vietnam for the first time. The red cookies symbolise luck, while the sweet cream cheese ushers in precious memories for the coming year. Oreo surprises consumers with eye-catching merchandise, including music boxes and mugs with every purchase (T&C applied) to spread the festive joy.

Cadbury Dairy Milk Chocolate joins this Tet season with limited edition products especially made for gifting purposes. The premium chocolate brand from the UK offers products with elegant packaging that carry the symbols of prosperity and good luck for the new year.

All products come with a wide selection of price segments, giving consumers various choices for their purchasing needs.

Consumers can buy all of Mondelez Kinh Do’s Tet products from various channels across the country such as grocery stores, convenience stores, or supermarkets. Due regard is also paid to enhancing product visibility and availability with impressive designs at crucial points of sales.

Consumers do not even have to leave home to get amazing delights for this Tet Holiday as they can buy easily through e-commerce channels such as Tiki, Shopee, Lazada, and Grab.

By Hong Thuy

Nguồn: Vietnam Investment Review

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