PNJ shining in top 50 leading Vietnamese brands

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Vietnam’s top jewel maker PNJ once again triumphed the list of top 50 leading Vietnamese brands leveraging its constant efforts to best serve customers.

According to Forbes Vietnam, PNJ’s brand value in 2020 reached $94.1 million, an increase of $15.5 million compared to the 2019 review period, up 3 ranks to 21 and continuing to maintain its No.1 position in the personal consumer goods industry. PNJ is also the only jewelry brand in Vietnam to appear on the chart.

pnj shining in top 50 leading vietnamese brands
Tran Phuong Ngoc Thao, member of the Board of Directors of PNJ, representing the company at the awards ceremony

Also according to Forbes Vietnam, the total brand value of the top 50 list this year reached $12.6 billion, an increase of $3.3 billion compared to the previous year, equal to 22 per cent.

Retail segment and the ability to influence consumer behaviour are two of the many important criteria to vote for the Top 50 List this year.

In the past years, PNJ has made constant efforts to shift its business model from production and sales to professional retail and value chain.

In the past years, PNJ has made constant efforts to shift its business model from production and sales to professional retail and value chain.

In particular, from the outset of this year, the company has flexibly applied pre-prepared scenarios to effectively respond to negative changes due to the COVID-19 pandemic. Online sales activities are propelled to best meet the needs of customers. As a result, PNJ continued to maintain its growth momentum, with an increasingly expansive retail network striving for business optimisation.

Through five evaluation periods, PNJ’s brand value has increased sharply from $53.3 million in 2016 to $94.1 million in 2020, showing a sharp jump of 76.5 per cent.

By Dinh Thuy

Nguồn: Vietnam Investment Review

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