After successfully marking its presence on the top 4 e-commerce platforms of China in June 2020, Fami soymilk products of Vietnam Soymilk Company (Vinasoy) continue to expand their presence strongly in various supermarkets across China and Japan, as part of Vinasoy’s journey to bring its soymilk to the world.
In China, Fami soymilk has appeared on 11 leading e-commerce platforms including Tmall, Tmall Global, 1688, Taobao, JD, and Ping Duo Duo, among others.
|By successfully expanding to foreign markets, Vinasoy has proved its No.1 position as a specialist in soybean nutrition in Vietnam.|
The products have also appeared in 14 store systems including 13 supermarket systems and one convenience store chain, encompassing a total of 420 points of sale (PoS) in the modern channel and nearly 300 PoS in the traditional channel.
Fami is also distributed at the Hema Shanghai supermarket system and at East China centre. Hema is a smart supermarket chain under the new retail model of Alibaba Group, which is favoured by Chinese consumers. Smoothly combining offline and online sales forms, Hema seeks to provide utmost comfort to consumers, leveraging digital technology applications.
The Hema supermarket chain currently features more than 150 stores in big cities such as Beijing and Shanghai.
In Japan, Vinasoy’s products have reached all parts of the country, with nearly 1,000 Asian stores and supermarkets in 45 out of 47 provinces.
The export of healthy nutritional products made from selected and non-GMO pure Vietnamese soybeans to China and Japan in the midst of the pandemic is expected to provide consumers with an additional healthy plant-based nutritional supplement.
|Fami soymilk was given new packaging and a new formula to suit the tastes of consumers in the Chinese market|
|Fami soymilk at Hema supermarket|
|Fami products at Taizhou Lianshang supermarket in Zhe Jiang province, China|
China and Japan are world leaders in soymilk consumption by volume and the fact that Vinasoy has successfully entered these two major markets proves the great efforts of the Board of Management of the No.1 soymilk maker in Vietnam.
Vinasoy has been very careful and serious in finding solutions to export to big markets, from market research in terms of taste, price, distribution preferences, and communication strategy. At the same time, Vinasoy also focuses on product quality, ensuring stability and meeting international standards. Especially, there are products exclusively made following each market’s preferences.
|Vinasoy products at Viet supermarket in Japan|
By successfully expanding to foreign markets, Vinasoy has proved its No.1 position as a specialist in soybean nutrition in Vietnam. The company is having full potential to supply soymilk not only for domestic but also to the world market, with China and Japan first, before making inroads into the US (in the third quarter of 2021), South Korea, the Middle East, and other countries in Asia in the future.
With the right strategy to penetrate foreign markets while focusing on building and developing local sustainable soybean sources, Vinasoy has been striving to maintain growth and its leading position in Vietnam with a market share surpassing 80 per cent, and remain one of the top soymilk producers in the world for many consecutive years, being close to the goal of becoming the leading plant nutritionist in Asia.
Exporting to foreign markets is one of the important steps to maintain sustainable development, bringing Vinasoy’s brand and image to a more professional and prestigious global level. This is also an encouraging step for Vietnamese dairy companies on their own journeys to bring healthy and pure Vietnamese nutritional products to consumers worldwide.
Nguồn: Vietnam Investment Review