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Tag: brand

The hoops to jump through for global brand protection

With an increasing number of brand names of Vietnamese enterprises such as Pho Thin 13 Lo Duc and ST25 rice recently taken advantage of in the US market, protection of trademarks in the States through the United States Patent and Trademark Office (USPTO) becomes crucial. Le Quang Vinh, intellectual property attorney from law firm Bross & Partners, writes about how enterprises can shun such a predicament in foreign markets, especially the US.

Why Vietnamese brands struggle in other markets

Trade protection and brand building have become an imperative for product distinction of local businesses in overseas markets.

Amid COVID-19, Vietnam’s brand value skyrockets 29 per cent to $319 billion

According to Brand Finance's top 100 nation brands have lost $13.1 trillion of brand value in 2020 as they negotiate the COVID-19 landscape.

VIMC’s new brand identity towards a new development milestone

Vinalines has totally changed its corporate brand identity and took on the new brand name VIMC to achieve new development targets.

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