The Ho Chi Minh City Brand Award is organized by the Ho Chi Minh City People’s Committee to honour enterprises with excellent results in building and developing brands for products and services. The profiles of participating enterprises are scored by the judging panel based on 10 criteria, including transparency and legal compliance; performance efficiency; business ethics; social activities; human resources and personnel policy; research and development (R&D), innovation; generation transfer vision; promotion and brand development; brand coverage and management; quality and safety.
|The Ho Chi Minh City Brand Award is a great motivation for Thien Long Group to reach farther in 2021, its 40-year milestone|
The judging panel has selected 30 enterprises having product and service brands that meet the criteria. Thien Long Group was honoured to receive this prestigious award.
Growing from a small pen factory established in 1981 into a famous brand in the stationery industry Thien Long Group is looking back on four decades of continuous improvement down to the smallest detail. Throughout this journey, Thien Long has created powerful internal forces to form its “core”, which are R&D, research and production of chemistry, mold, and automation.
The group has expanded its scale, not only providing popular writing pens to the market but also offering a variety of new, diverse, and innovative product lines targeting a wider market. Currently, Thien Long’s product portfolio across its five brands – TL, FLEXOFFICE, DIEM10, COLOKIT, and premium stationery brand BIZNER – now features more than 10,000 products marketed not only domestically but in more than 65 countries and regions.
|Thien Long Group wins Ho Chi Minh City Brand Award 2020|
Tran Minh Hung, editor-in-chief of Saigon Economic Times group and chairman of the judging panel, commented that the awardees of the Ho Chi Minh City Brand Award 2020 have all given an excellent account of themselves in community development, reflected through economic and social contributions; investment in environmental protection and sustainable development strategies; as well as consumer care.
To rise into the ranks of this distinct group of enterprises, Thien Long has been uncompromisingly implementing the motto “Knowledge is power” by developing education through four major programmes that have a great impact on the community, including Exam Season Support (Tiep Suc Mua Thi), Sharing with Teachers (Chia Se Cung Thay Co), Young Intellectuals for Education (Tri Thuc Tre Vi Giao Duc), and Green School Programme (Vi Mai Truong Xanh). These programmes aim to convey the value of “gratitude” to stakeholders in education such as students, teachers, and young intellectuals.
In the 2020-2021 school year, the DIEM10 – A school supplies brand of Thien Long Group will coordinate with the Central Team Council to launch the second season of the Green School Program in big cities such as Danang, Hanoi, and Ho Chi Minh City with the goal of helping the youth understand how garbage is sorted at the source, thereby raising their awareness of fighting against climate change.
Winning the Ho Chi Minh City Brand Award is a great motivation, especially on the dawn of the year of Thien Long’s 40th anniversary. With this award, Thien Long will continue to thrive and reaffirm its international reputation while maintaining the pride of being a brand from Ho Chi Minh City.
Nguồn: Vietnam Investment Review