VIMC sails ahead with new brand and goals

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The country’s ship group Vietnam Maritime Corporation is focusing resources on several key activities to strengthen its brand name in both the domestic and global market.
1524 p26 vimc sails ahead with new brand and goals
VIMC sails ahead with new brand and goals

According to the group’s leaders, the corporation (VIMC) will continue adopting measures to spur growth of its seaports, sea transport, and maritime services. This will also lay the foundation for VIMC to join the international shipping alliance in the future.

To this end, three key activities will be strengthened. The first is developing core competencies – an important factor for achieving competitive advantages by providing outstanding values for customers. The second is creating a unique advantage from integrating seaport operations, shipping, and maritime services in providing logistics service packages to customers. The final piece is applying advanced IT, especially in the management and operation of seaports to provide leading solutions for users.

VIMC’s maritime services are available across the country and provided by member enterprises having rich experience, and well-trained workforce. Its state-of-the-art warehouse system includes inland container depots at Phuoc Long, Nam Hoa, and Lao Cai, and a container freight station warehouse in Dinh Vu, along with a modern transportation fleet providing inland trucking services across the country, meeting requirements of major shipping lines, as well as multinational shipping lines operating in Vietnam.

In order to realise the corporation’s policies, the VIMC Container Ship Operation Centre has also connected its shipping and seaports services with international shipping lines belonging to the group of 20 largest container shipping lines in the world.

The centre has also cooperated with the Hyundai Shipping Line of South Korea to deploy a common container transport service on the Haiphong-Yantian-Hong Kong-Danang-Ho Chi Minh City route; with the Gold Star Lines/ZIM-Israel shipping lines to deploy joint container transport service on the Haiphong-Kham Chau-Dachanbay-Hong Kong-Cai Mep Thi Vai-Ho Chi Minh City route; and signed principle contracts with the CMA-CGM, Hapag Lloyd, Cosco, Yangming, and PIL shipping lines to transport goods on domestic and international feeder routes.

Apart from those main solutions, the corporation has officially changed its international brand name from Vinalines to VIMC. Its new logo displays a blue and white globe icon, representing the sea and sky, suggesting its development across the world, symbolising modernity and creativity, and conveying a sense of security and friendliness while acting as an active locomotive to spur VIMC affiliates to greater success.

The change in its brand identity reflects the corporation’s determination to innovate its operations and services. Operating as a joint-stock company since August, VIMC has set new standards in business, ensuring stable development in the present period despite its many challenges.

Determined to maintain its top position in providing a package of global logistics service solutions in Vietnam, VIMC is committed to providing customers with outstanding values and expanding trading opportunities while ensuring a modern working environment, and stimulating potential and development opportunities for its staff.

With over 25 years of experiences in providing maritime services, VIMC has unique advantages in terms of synchronous equipment, and modern transport systems meeting the requirements of the world’s leading shipping lines and multinational corporations.

VIMC’s large port system, along with modern specialised equipment and warehouses in all three regions of Vietnam, will be an important factor enabling the corporation to achieve its ambitious targets.

VIMC’s key goals

VIMC aims to reach a shipping volume of over 18 million tonnes in 2025, a cargo volume at seaports at nearly 139 million tonnes, and revenues of over VND10 trillion ($434.8 million), as well as consolidated profit of over VND1.23 trillion ($53.5 million).

By 2022, VIMC aims to accommodate 30 per cent of the country’s total cargo volume at its seaports and build two container terminals at Lach Huyen International Gateway Seaport in the northern port city of Haiphong, while restructuring joint-venture seaports in the Cai Mep-Thi Vai seaport complex in Ba Ria-Vung Tau province in the south.

In the shipping business, the giant aims to have a vessel fleet of 1.1 million deadweight tonnage by 2022, of which container vessels will make up 13 per cent, tankers 9 per cent, and dry cargo and bulk ships 78 per cent.

VIMC also targets to develop an IT-supported logistics network in the same time period, connecting goods distribution centres nationwide; and develop logistics infrastructure connecting seaports with airports, cargo distribution centres, roads, and railways.

The group will focus on investment in inland container depots and goods distribution centres with a scale of 10-30 hectares in Lach Huyen, Hanoi, Danang, Ho Chi Minh City, Hau Giang, and Dong Nai, while boosting cooperation with international partners, striving to become the supplier of best door-to-door solutions while developing global supply chains.

By Tung Anh

Nguồn: Vietnam Investment Review

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