Xiaomi posts outstanding business results in first quarter

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Xiaomi announced its business figures for the first quarter of 2021 with remarkable achievements in the Vietnamese market and globally.

All Xiaomi businesses and brands continued to prioritise ensuring safe operations in the first quarter due to COVID-19 to ensure the health of employees and consumers.

According to market research firm GfK, in the first quarter, Xiaomi announced the sales number in Vietnam accounted for 10.77 per cent total in the Vietnamese market which came as the merged result of two brands Xiaomi and POCO.

Xiaomi shows its relentless efforts in bringing not only high-end products to consumers, but also seeing positive market changes in the context of the pandemic.

In addition, in the first quarter, Xiaomi Vietnam also saw remarkable results on e-commerce platforms such as Lazada where it has been consistently ranking first in sales results. Recently, according to data released by Lazada, Xiaomi was the No.1 smart mobile brand on its e-commerce platform in Vietnam and the entire Southeast Asia region.

In the previous quarters, Xiaomi recorded positive business results not only in Vietnam but also in other markets and internationally due to its relentless efforts in bringing not only high-end products to consumers and positive market changes in the context of the pandemic.

xiaomi posts outstanding business results in first quarter

According to the latest report by Canalys, a leading global technology market analyst, for the second consecutive quarter, Xiaomi once again held the third position in the number of smartphones shipped around the world. The company shipped 49 million smartphones globally and took 14 per cent of the market share in the first quarter of 2021. In Vietnam, Xiaomi also placed third and accounted for 11 per cent of the total market.

xiaomi posts outstanding business results in first quarter

Also in the latest first-quarter report of Speedtest Global Index, Xiaomi’s Mi 10T Pro 5G overcame many other competitors and became the mobile phone posting the fastest average download speeds at 80.17 Mb/s.

With a customer-centric philosophy, Xiaomi always brings diverse, high-end product ecosystem with reasonable prices to consumers, in the first quarter of 2021, the company rolled out a series of products from mobile phones to different products in the ecosystem to all users, from Redmi Note 9T/Redmi 9T and the Redmi Note 10 Series to high-end products like Mi 11.

Recently, at the beginning of the second quarter, Xiaomi officially launched the Mi 11 Lite series, Mi 11 Lite, and Mi 11 Lite 5G to Vietnamese consumers. The high-end, full-featured smartphone series feature trendy design at competitive prices. At the same time, Xiaomi launched Mi Smart Band 6, aiming to take care of customers’ daily fitness activities during these uncertain times around the world.

By Anh Duc

Nguồn: Vietnam Investment Review

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